网曝吃瓜

The Couch Potato Effect: Can you satisfy a goal by watching others?

You sit on the couch and watch people cross the finish line at the Boston Marathon. You tune into “The Biggest Loser” and see contestants drop pounds.Your coworker lands a big job promotion.

Does watching someone complete a goal motivate us to complete a similar goal?  How do the goals of others impact our own efforts?  

网曝吃瓜 assistant psychology professor, Kathleen McCulloch, Ph.D., explores these questions in an article titled 鈥溾�� in the May issue, (volume 47, issue 3) of  the Journal of Experimental Social Psychology.

McCulloch collaborated on the study with Grainne Fitzsimons of Duke University鈥檚 Fuqua School of Business; Sook Ning Chua of McGill University; and Dolores Albarracin of the University of Illinois at Urbana-Champaign. The article suggests that observing others pursue goals can, in some circumstances, undermine the observer鈥檚 motivation. 

How so?  What McCulloch calls the 鈥渃ouch potato effect鈥� may have something to do with it.  鈥淚 got this idea because so many people sit on the couch and passively view sports.  Why don鈥檛 they get up and do something about it?鈥� she wondered.

The researchers theorized that passive viewing鈥攚atching from the sofa or sidelines鈥攎ay likely satiate the urge to complete a similar goal.  鈥淚t鈥檚 something that happens nonconsciously,鈥� said McCulloch.    

To test the hypothesis, McCulloch and her colleagues conducted experiments in which participants observed varying degrees of goal pursuit, such as the completion of an anagram task and a scenario that involved an employee鈥檚 quest to obtain a signature from a manager.

鈥淲e find that watching others perform and complete a goal leads to less striving on that same goal by the viewer. In other words, seeing the other person successfully complete a task renders the viewer less motivated,鈥� said McCulloch.

鈥淥ur findings have important implications for the workplace,鈥� researcher Fitzsimons said.  鈥淥ne employee鈥檚 success could easily undermine the performance of others by leading to a false sense of progress, so managers should be careful with their public feedback. It is crucial that employees feel a sense of ownership over their own work only, and aren鈥檛 fooled into feeling complacent because they鈥檙e part of a successful team,鈥� she continued. 

For more information, contact Kathleen McCulloch at (208) 282-4792, mccukath@isu.edu.